Friday Feature: Cherylynne Crowther
This week's Friday Feature goes out to our amazing member, Cherylynne Crowther! You can find her bouncing between our Capitol Hill and Fremont spaces working with StorySeller Media.
Cherylynne has been part of our community since before our grand opening in Capitol Hill! Our co-founders attended FBomb Breakfast Club early on in The Riveter movement to talk about our space and "drop some F-bombs about how great the need is for a space where women could build the networks necessary to support their business ventures and their sanity." Cherylynne then joined our community and we've been so lucky to have her!
We took some time to chat with Cherylynne about her work with StorySeller Media and her experience while at The Riveter.
"The community vibe was electric and continues to power me every week."
What are a few of your favorite things about The Riveter?
The programming that connects me to different business owners. The exercise classes (Tues. mat pilates and Thurs. strength training classes are great brain workouts. Nothing like sweating so hard you can’t think of anything else but holding a pose.). The combination of community and the design creates an entirely different vibe than a coffee shop or my brief experience with the dominate workspace across the country that sounds like “bee-irk” and its Habitrail-like office space.
Tell us about yourself! Include 3 fun facts.
I bought a school bus for a first wedding anniversary trip to the Nevada desert, I prefer Seattle’s wet and cold season for running and biking and I run communications and marketing for TEDxSeattle.
Tell us what you do!
I’m a master content strategist. I bring an extensive background in marketing local and national news media to businesses who recognize the way to grow is through cultivating an engaged audience that trusts, buys and promotes your service or product.
What is StorySeller Media? How can members get involved (any events?)
StorySeller Media trains teams on how to identify effective content marketing messages through workshops based on a newsroom model. Service offerings include workshops, hourly or project-based consulting and strategic development. No public workshops on the calendar right now but reach out to me and I'll keep you in the loop.
Tell us the StorySeller Media founding story.
In short, a couple of entrepreneurs I admired pointed out how my background and ability to communicate created a skillset very much needed in today’s splintered media landscape and then helped, and continue to help, me shape my offerings.
What is your advice to women professionals / entrepreneurs.
I’ll digress. I was painfully shy as a young adult (hard to believe for those who know me now.) At some point, I complained to a friend that no one was interested in me despite my eagerness for a relationship. She told me there was plenty of interest around me, I just wasn’t willing to see it. I made a New Year’s resolution to “be bold” and told friends that I was interested in dating. By February I was actively dating, in May I met someone special and by August we were living together. That was about 20 years ago. Moral of the story? Listen to, and believe, what those who know you are telling you about yourself and be willing to change.
What's your perspective on success / failure?
Success is so much more fun, isn’t it?! Define what success looks like before you decide if you’ve failed or achieved a goal. To support the Chromosome 18 Research group that has helped with my son’s genetic condition, three years ago I set a dual goal of running a half-marathon (I HATED running) and raising $18,000. I raised $7,000 and ran the entire distance--a huge success since I would never have considered raising thousands of dollars if I hadn’t set such a huge goal. Side benefit? I love running!
What is your favorite book of all time?
Are you kidding? That’s up there with “which is your favorite child?” As a young kid, "The Slave Dancer" by Paula Fox turned my stomach but has stuck with me for years. Paulo Bacigalupi’s "The Windup Girl" frequently comes to mind since his sci-fi perspective on a climate-changed world seems to be coming true. But the book I’m encouraging everyone to read is the Univ. of WA’s Robin DiAngelo’s "What Does It Mean to Be White?: Developing White Racial Literacy."
What is your proudest accomplishment?
If you could go back in time, what year would you travel to?
1920 to watch women win the vote.
What would you sing at karaoke night?
Love me some Julie Brown and I still hum “Homecoming Queen’s Got a Gun” but the satire has lost its edge in a world of mass shootings so I’ll go with Cheryl Lynne’s "Got to Be Real" ‘cause Cheryl Lynne!
Stay tuned every Friday for a feature blog post on a Riveter member! We have amazing members in our Capitol Hill and Fremont spaces and we're excited to share their stories. #RiveterMembers